Blog Post #1

Why Choose Professional Photography for Your Listings?

In todays highly competitive real estate market more and more people are relying on online imagery and property data to make decisions when purchasing a home.

Homes that use a professional photographer for their listing on average sell $11,000 over market value andĀ sell 50% fasterĀ than homes with standard photos.

Studies have shown that 98% of homebuyers judge whether or not to walk through a property by first seeing the listing photos online.

What Percentage of Buyers Are Looking For Homes Online

1. 97% of home buyers use the internet to search for homes.Ā  (Source: NAR)

Property listing sites have made a huge difference in the way we buy houses.

The percentage of buyers who look online for homes continues to rise every year. In 2021, this reached 97%!

Naturally, for more than 9 in 10 buyers, photos were the most important website feature, followed by detailed information about properties for sale.

2. Over half of buyers found their home on the internet in 2021.Ā  (Source: NAR)

Home buyers statistics from 2021 show that browsing the internet was not just the first step in the house-hunting process. In fact, 51% of buyers purchased a home they viewed online.

3. 88%of all buyers purchased their home through an agent.Ā  (Source: NAR)

Real estate agent statistics show that while most buyers rely on browsing the internet to find their home, when it comes to sealing a deal, they turn to a professional.

Just around half of all buyers who used a realtorā€™s help in 2021 contacted an agent to find the right home for them. The rest sought assistance for negotiating the deal terms and purchase price.

And the oldest and youngest age groups (22 to 30 and 66 to 95) were more likely to want their agent to help with paperwork.

Aerial Photography Benefits

Including aerial photos and video with your listings can further set you apart from the competition.

Besides meeting the current real estate trend, adding aerial imagery to a listing has many benefits!

1.Allows you to better show off properties that offer a higher scenic value

2.The best way to show surrounding areas as well as proximity to amenities, land and the entire neighborhood.

3. Allows you to show and market the property from a unique perspective.

4. Adds another level of marketing potential that standard real estate photos (even high quality and professional ones) simply cannot provide.

5. Offers a more personal view of the property.

Hiring a professional real estate photographer is worth the investment. Professional real estate photography is an investment rather than an expense.

And that investment will pay off in the form of better commissions, less time on the market, and more listings going forward because of your commitment to quality representation of the seller’s property.

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